Past: Mohamed spent his entire career in the Market Research Industry; in addition his role is extended to Consultancy and Strategic Planning across the MENA & GCC region mainly; in addition to some Markets in Europe and South Africa.
He also has a well-established experience in mostly all the business sectors; range from FMCGs, Automotive, Health Care, Banking & Finance, Telecommunication, Business-to-Business and NGOs.
Present: Besides the above-mentioned sectors, Media is considered the strongest areas of his expertise nowadays; especially what is concerned with political polls. In 2014; he managed a mega political Exit-Poll of 90,000 interviews covering the whole Egypt; regarding the precedential elections at that time.
He also has a fixed section in one of the important political TV program in Egypt where he presents the findings of a socio-political survey that takes place continuously across Egypt covering many political and social aspects in the country from the citizens’ points of views. It also covers the main hot issue in the country; like the Parliament elections and evaluating of its performance.
Future: Mohamed has an established position in the Market Research business which has its positive impact on Ejabat business across the region. Hence, his future vision is to complete this success by detecting Ejabat into a higher market position through enlarging its business across the different sectors and markets.
In this essence he is planning to extend his client base and invest in the human capital whom can achieve the mission efficiently across the departments; Research, Field and Data Processing.